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In recent years, the concept of smart home has become more and more hot, and many companies want to take a share in this emerging field. Various smart products have begun to occupy various markets in China, and the furniture market is no exception. It can be seen from various furniture exhibitions in recent years that more and more smart furniture is used in the home field, and smart beds are also represented.
The development of smart beds in the country The smart bed has been popular in foreign countries for more than ten years, but the country has been tepid. Compared with the penetration rate of 40% in Europe and America, the penetration rate of smart beds in China is only one percent. . This is caused by many factors:
First, the recognition is not high Although many businesses vigorously promote the smart bed, but the Chinese people's awareness of the smart bed has not been high, and even many people do not know what the smart bed is; some people are on the smart bed The function is demanded, but the smart bed is not understood, and the smart bed is missing.
Second, the price is too high In addition to the product itself, price is one of the important factors determining consumption. Take Sophie's smart bed as an example. The price of a complete set, including bed frames, mattresses, pillows and other matching bedding, ranges from 20,000 yuan to more than 100,000 yuan. Most people who know something about smart beds will be scared off by their high prices. Although China's smart bed market has great potential, China is the majority of ordinary wage earners. For them, buying a set of expensive smart beds is simply a fantasy.
Third, the traditional consumer blind spot Most people are willing to spend more than 100,000 to buy a parking space to sleep, not willing to buy a good mattress to make themselves sleep more comfortable and health, because they think the car is more important, buy a 10,000 More beds are too expensive. This traditional consumption habit has been ingrained, and it is still difficult to change. But the difficulty does not mean that it can't be changed, as long as it is more in line with the interests of consumers or let life develop in a better direction.
It can be seen from the popularity of domestic smart beds that the domestic smart bed market is a huge cake that needs to be developed. From the advantages of smart beds and the development of foreign smart beds, smart beds will become mainstream in the future. However, if smart beds are to be truly popularized and scaled up in China, many factors need to be considered.
Author:
Ms. Alice Chen
Phone/WhatsApp:
+8615869367127
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Author:
Ms. Alice Chen
Phone/WhatsApp:
+8615869367127
November 24, 2021
November 03, 2021
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Privacy statement: Your privacy is very important to Us. Our company promises not to disclose your personal information to any external company with out your explicit permission.